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We recently completed the build phase of a website for a client. The next phase, SEO, will begin shortly. This site was built on the WordPress CMS platform, and the client is already utilizing the power of this platform to add their own content.

We purchased the domain, set up hosting on our server and followed the development plan to complete the project in short order. The client has hit the ground running, and now needs to continue with content development and marketing.

It can be overwhelming to keep track of all of the content on your Web site. Have you considered using a content management system (CMS)? Let’s explore how a CMS can help keep your site organized.

Content Management Systems

Content management systems keep all of the pieces of your site in order … so you don’t have to. A content management system (CMS) can be used for simple or complex sites – even the simplest site can contain a large amount of content, including photos, music, videos, documents, and more; a CMS can help manage all of this content.

CMS applications can be used by more than one content manager (or author), who can create, modify, and remove content from a Web site without HTML knowledge, using templates and wizards.

The possibilities are endless with content management systems; in addition to basic site content, content management systems allow users to add forums, blogs, photo galleries and much more, through the use of extensions, or “add-ons”.

Please note: if you have never used a CMS before, the initial learning curve can be a bit steep. If you let TechVantage develop your site, we can help cut down that learning curve. All of our hosted plans include training to get you up and running in no time. Regardless, plan on setting aside a little bit of time to learn how it all works. Once you get it all down, the payoff is easier site management! Check out our WordPress plans and get your site up and running today!

One of the reasons we use the WordPress platform for website development is that it allows our clients to take more ownership of their site and content updates. Even the less than technologically inclined can create a post or update a page. But maybe you want someone else to do it for you. Maybe you have realized that one of the keys to your success is to focus on your area of expertise and outsource the other tasks to qualified professionals. Makes sense, after all, time is money and the more efficient you are, the more of both you have!

Our Website Maintenance and Retainer Service is a cost effective way for every business to access the skills of our talented web design and development professionals, without having to add a full-time webmaster to your payroll. It is the perfect solution for regular updates to your website. It keeps your website content fresh, while freeing you to focus on other aspects of your business. Best of all, updates are guaranteed to be completed in 24 hours for clients enrolled in this program!

Benefits of TechVantage’s Website Maintenance and Retainer service:

• Up to 35% off our standard hourly rates.
• Priority scheduling – most requests are completed within 24 hours.
• A dedicated Account Manager who will be your single point of contact, and who will get to know you, your business and your website.
• Some ways to use the website maintenance and retainer service:
• Keep your site updated with the latest information.
• Post photos of recent events, new products, or new employees
• Make seasonal changes to keep your content fresh
• Change or update new product or service information
• Update portfolio pages to reflect your latest work
• Post special online-only coupons or discounts to encourage more website traffic
• Keep your clients informed of the most current news about your business
• Make regular updates to your content to assist with your site’s search engine marketing

Stand Apart

In today’s marketplace, it is increasingly important to differentiate yourself from your competition. Our talented team of web developers specialize in creating custom web development solutions. Together, we can create a custom web development solution that surpasses your customers’ expectations and increases your return on investment.

We can create any custom solution that your project requires. Some of our past custom web development projects include:

Why is Social Media an important marketing factor? Check this out!

What the Heck is SEO?

Answer? The backbone of a website’s ability to be found via search engine. A few definitions found around the web . . .

1. Search Engine Optimization.
2. The term used to describe the marketing technique of preparing a website to enhance its chances of being ranked in the top results of a search engine once a relevant search is undertaken. A number of factors are important when optimising a website, including the content and structure of the website’s copy and page layout, the HTML meta-tags and the submission process.
3. The act of altering a web site so that it does well in the organic, crawler-based listings of search engines. In the past, has also been used as a term for any type of search engine marketing activity, though now the term search engine marketing is more commonly used as an umbrella term.
4. Search Engine Optimization From the Tao of Search Engine Promotion represents the Ying or Female Principle in that it is more fluid and receptive to the algorithms of the search engines, which of course you – do not control. SEO promotion is using known conventions and in some cases deconstructing the algorithms of the developers of the search engines and working with them. In other words it is like Judo where you use the momentum and power of the search engines to build your business. …
5. (Search Engine Optimization) SEO is a process of arranging a web site’s content to obtain high rankings in various search engines (both the site and individual pages), and includes tailoring on-page text (such as headlines and subtitles) as well as choosing the proper keywords for a page’s meta tags.
6. Optimizing a site to a search engines criteria.

More later . . .

What We Do — Provide Internet Marketing Solutions

TechVantage is an Internet marketing consulting company that provides you with the tools and resources to optimize your presence on the Web and boost your sales. We offer a complete suite of services — from Website Development to Search Engine Optimization — to make the Web work for you, but we also routinely handle a variety of other types of Internet marketing related consulting projects including:

• How can my business benefit from exposure on the social networks?
• Is there a way to comprehensively compare my website to our competition?
• How do I intelligently build traffic and improve the results of my online presence?
• What are people saying about us in blogs?
• How do we improve our online reputation?
• Should my company start posting videos on YouTube or develop a Facebook page?
• How can we start reaching an international market online?
• What are microsites and should I use them?
• Are there any benchmarks that you can provide to help us see how well we’re doing?

Actually these are only a few of the questions we receive every single day and that we have helped our customers answer. If you can relate to any of these questions, or have one of your own, give us a call at 541.862.1550 or visit our contact page and let us help you start finding the answers today.

Internet Marketing Innovation — TechVantage Style

Innovation is the very life blood of internet marketing and all that is TechVantage, but even more important is the way we help our clients to innovate and evolve to meet the changing dynamics they face in their businesses.

This can be seen from our search engine friendly web development process to the way we help our clients better understand who is visiting their Website.

Search Engine Friendly Web Development Defined — It might seem natural that your website would be built from the ground up to be search engine friendly. However, as you may have already experienced, this is seldom the case. While from a search engine optimization perspective we can work with almost any client website, there are some websites that are built with search engine exposure as an afterthought. We decided to change all that.

So we knew that there had to be a better way. We were right . . . search engine friendly content management systems. A website framework that was designed from the the start to be accessible to the search engines. The results have been phenomenal for our clients.

How you benefit . . . Whether we build your website or not, you can be assured that our experienced, search engine experienced technical team can help you get the most out of your website and help propel you to the top of the search engines.